Brand overview: Beats
Chronologic Timeline
2008 Beats started
2009 : Oldest Beats gear in Gearbase2010 : Latest Beats gear in Gearbase
Chronology Timeline
Beats Usage
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Beats
2008 - Monster, Jimmy Iovine and Dr. Dre announce a partnership and debut Beats™ Studio at CES. This collaboration leads to a complete line of over-ear, in-ear and on-ear headphones, all living under the Beats® Brand. Beats Studio hits retail in 2008 and is wildly popular. Neither retailers nor consumers were used to paying $300 for a pair of headphones, but this turned out to be a marketing breakthrough: People would pay for superb audio quality. The Beats legacy begins with Monster as the key design, manufacturing and distribution partner.
2011 - HTC acquires Beats and HTC iBeats go to retail.
2012 - Monster and Beats announce a split.
Beats Product Overview
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